Erasteel
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Marketing

Spring gifts that keep growing

Spring is all about a fresh start. The season when everything comes back to life – and the perfect moment for your organisation to become visible again. Whether you want to surprise clients, thank employees or activate leads: a well-chosen spring gift helps your brand bloom, both literally and figuratively. In spring, people are more open to renewal, positivity and sustainable choices. That makes this season ideal for linking your brand to growth and impact.

Why do spring gifts work so well? Because they tap into emotion. Growth. Renewal. Optimism. Combine that with sustainability and you strike exactly the right chord with a growing number of organisations. The result: a gift that’s not only appreciated, but also says something about who you are as a brand.

Sustainable + personal = lasting brand impact

Spring gifts do more than just surprise. They stay with people. Think of gifts that literally come to life, such as flower bulbs in a printed package, seed paper with your message that grows into flowers, or cheerful seed bombs as a give-away. Custom seed packets are also hugely popular: small seed bags with your own design and logo, ready to be planted at home. These kinds of gifts don’t end up forgotten in a drawer. They get planted, grow and bloom. And every time someone sees them, your brand is remembered again. That’s long-term brand impact, without loud marketing.

Why custom seed packets really stand out

Custom seed packets are one of the most popular spring gifts – and for good reason. They’re compact, easy to send and affordable, even in larger quantities. But above all, they’re fully customisable. With your own design on the packet, you turn a simple gift into a personal statement. On top of that, they actively contribute to biodiversity. So you’re not just giving something nice, but something good as well. That makes custom seed packets perfect for sustainable mailings, trade shows, campaigns and onboarding packs. A small gesture with powerful symbolism.

Perfect for events, onboarding and relationship marketing

Spring gifts fit seamlessly into your marketing and HR strategy. They work well as a welcome gift for new colleagues, as a thank-you for clients and partners, as part of a sustainable mailing campaign or as a give-away at trade shows and open days. They’re also a great match for moments like Earth Day, a spring campaign or an anniversary. By adding your logo or message in a subtle way, you create a gesture that feels both professional and warm. Exactly what you want to communicate as a brand that takes sustainability seriously, without sounding preachy.

Looking for inspiration?

Are you looking for concrete ideas that fit the spring season and a sustainable image? Take a look at this inspiration page with customised spring gifts and discover which concepts are already being chosen by many other organisations.

Smart tip: plan ahead

Spring gifts work best when you plan in advance. Popular items and production slots fill up quickly towards March and April. By choosing early, you get more customisation options, shorter lead times and more peace of mind in your campaign planning. That’s what we call: pleasantly taken care of.